FRANCIACORTA GREEN VEGAN: a unique wine or a sustainable winemaking process?
A stream of thoughts by Mario Falcetti
A wine, a label, a revolutionary concept, at least on nowadays wine market. The superficial reaction to this innovative and until now one-of-a-kind Franciacorta wine swings between two opposite positions: one the one side, it is considered «trendy», while on the other it is «too harsh». Actually, the reasons that led to the creation of our Franciacorta Green Vegan wine are deeper, harder and more complicated than they may at first appear.
Before talking about wine philosophy and life ideology underlying this wine, I would like to make some considerations about what «Vegan» means. In 1944 in England Donald Watson founded the Vegan Society in opposition to the Vegetarian Society (from Latin vegetus, meaning «healthy», «powerful»). Even in the name itself we can notice that the vegan diet is stricter than the vegetarian one: in fact, this movement is named after a contraction from VEGetariAN into VEGAN.
This concept contains many intrinsic values, connected to (1) ETHICS, in terms of total respect for animals; (2) ECOLOGIC, to be seen in the lower effect vegetable crops for feeding human beings have on environment than livestock farming and this leads to consequences on (3) ECONOMIC, in regard to lower costs; (4) HEALTHY, bringing many more benefits than the traditional ordinary diet and (5) SOCIAL, as a result of all the previous considerations.
Even if you do not strictly abide by vegan rules, you can not deny that many aspects have an overall and essential validity. I would not go deeper into the specific study of this discipline but there are a few points I would like to discuss, because of my professional education and personal experience. Read More